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HOW WE BEGAN

Born where beauty meets fashion

“I’ve always seen NAILS.INC as much as a fashion brand as a beauty brand.”

NAILS.INC began with founder Thea Green’s vision to bring nail products and services together in one fashion-led brand. Inspired by the way colour can transform a look, we create trend-driven shades designed to make every mani feel fresh, expressive and effortless.

WHAT WE STAND BY

Three things we believe in

01

COLOUR WITH A POINT OF VIEW

From timeless neutrals to statement shades, every colour is created to feel current, wearable and worth showing off.

02

PERFORMANCE MADE EASY

Smooth application, polished finishes and formulas designed to make great-looking nails feel effortless at home.

03

STYLE WITHOUT RULES

Nails are personal. Match your mood, switch your shade and wear colour your way — because every mani should feel like you.